Marketing and Visitor Promotion
The trade fair and the congress are elaborately presented and intensively promoted nationally and internationally in German and English specialized journals of the Maurer-Verlag.
These are: Orthopädie- schuhtechnik, DER FUSS, foot&shoe, Komfortschuhe – Passform & Design and MT-Dialog.
These PR-activi- ties are accompanied by online-ads, calendar entries in further specialized journals and portals in the area orthopedics and medicine as well as by advertising media and mailings to selected target groups.
Advertising media for exhibitors
For the exhibitors, extensive material for their visitor promotion is available, as in the years before, such as flyers, posters, stickers and the popular ticket vouchers.
Indoor and outdoor advertising
Additional promotion measures such as outdoor advertising or advertising in sports fields, posters, footsteps and many more, are eye-catchers. The attention and perception of the visitor is immediately focused on your company and your trade fair offer. Call the visitors’ attention at the trade fair to your trade fair appearance and guide them to your stand! The options are manifold. Use placements with unique features already before the visitor is in the hall: Welcome the visitors on the way to the hall with posters, accompany them up the stairs and guide them with footsteps to your stand.
Are you interested in special advertising formats?
Sponsoring - increase your brand awareness
Sponsoring is getting more and more important as a means of communication in the media mix. We offer different, individually geared sponsoring packages. Sponsoring activities help your image cultivation and the increase of the awareness of your brand within the industry. With the reputation and the diversity of our specialized media we can offer a big medial presence and reputation to the sponsors through many canals. We offer individual sponsoring packages for exhibitors to advertise your brand in the orthopedic world as gold, silver or bronze sponsor.
Trade fair sponsoring has many advantages that you can benefit from!
We provide your individual custom-made sponsoring package
October issue - trade fair issue
Increased circulation: 7,000 copies
Distribution: To all readers of the journal Orthopädieschuhtechnik and on the spot at the trade fair in Cologne
Date of publication: 1st October 2023
The topics 10/2023:
In 2023, the ORTHOPÄDIE SCHUH TECHNIK congress will focus on two main topics relating to the future of orthopedic shoe technology: With which concepts can an orthopedic shoe technology company survive on the market in the future and how can the classic trade gain a competitive advantage over new, digital supply concepts?
1. MY COMPANY – MY FUTURE
Concepts and perspectives for orthopedic shoe technology.
2. ANALYZE, UNDERSTAND, PROVIDE
Use examination techniques, gait, posture and running analyzes sensibly in healthcare practice.
In addition to the focal points, new findings from science and practice will also be presented at the congress, as usual. The extensive seminar program will, on the one hand, delve into topics from the congress and, on the other hand, present a wide range of topics from specialist knowledge to business management and marketing.